‘Goda Yamu’, a campaign encouraging the public to accept necessary economic reforms, won a bronze at the 4A’s advertising festival in the integrated not-for-profit category.
Conducted by the "Radical Centre", the project was carried out via newspapers, television, digital media, standup comedies, pocket meetings etc. and culminated with the ‘Meeya’ tele drama on ITN.
Thinking Dots was in charge of the project’s campaign, while ‘The Leader’ website was also a partner.
Prof. Rohan Samarajiva led the project.
