Culinary YouTube channel ‘Ape Amma’ has been identified by CashnetUSA.com as the largest revenue-generating handle in Sri Lanka on the social media platform.
A worldwide survey by the top online lender revealed that Ape Amma is among the list of all-time top-earning YouTube channels in the rest of the Asia and Oceania region.
It has generated a revenue amounting to 962,386 US dollars as of January 30, 2023.
The channel has about 2.72 million subscribers since it took off on April 15, 2016 and has over 495 million views.
Ape Amma is run by a 60-year-old trained graduate teacher, where much of the content is focused on Sri Lankan recipes.
The Asia Pacific region contributes to about 30 percent of YouTube views across the world.
Most of the viewership is from India.
Along with South Korea, half of the 20 most subscribed YouTube channels are also based in India.
ChuChuTV became the first kids’ channel in India to reach 50 million subscribers and went on to make US $ 81.7 million since its launch in 2013.
It must be noted that many of the official Bollywood and K-Pop channels were excluded from the research.